WARNING: I feel like I may soon experience hyperglycemic shock due to an excessive consumption of Crazy Core Skittles today. Therefore, I apologize in advance for the hyperactive nature of this post.
Now that you’ve received fair warning, I am INFATUATED with Skittles.
I get absolutely giddy when delicately bursting into a package of fruity goodness. The colors, the aroma, the texture, the taste. I am overwhelmed by the aesthetically pleasing and appetizing treat! My roommates enjoy making fun of my childish exuberance for the hard, sugar-shelled candy, but I just can’t contain my excitement.
Imagine my reaction when I discovered the content-rich, eccentric Skittles.com. Holy double rainbow—authentic, engaging content created by one of my favorite brands. I immediately fell into an interactive marketing-induced euphoria.
Once revived from my intense state of transcendent happiness, I explored the rainbow-themed site. Staying true to its friendly, quirky self, the Skittles’ brand invited me to “Taste the rainbow” by scrolling down. The site eschews typical navigation in favor of a single, endless website—similar to a rainbow.
As I explored, I found content ranging from an offbeat YouTube video to a picture of a clown in an astronaut suit. All the content can be shared through Facebook and Twitter. One of my favorite posts, “Sometimes I think peninsulas are just islands that aren’t trying hard enough” received 15,131 Facebook “likes” and generated 902 comments.
These stellar stats are a common occurrence for the site. A status stating, “Wouldn’t it be great if elevators replaced all their buttons with a single Surprise Me button?” garnered 16, 294 “likes” and 1,338 comments.