As a BU student, I view the Boston Marathon aka Marathon Monday as more of a social event than a 26-mile road race. Apparently, I am not the only 22-year old with these sentiments:
Whenever I hear the word “social,” I first think of chatter in the online world and then its offline definition. Following this train of thought, I wondered if the Boston Athletic Association (BAA) worked to translate the marathon’s offline hype to an online conversation?
First, I checked out the race’s website. My social media-loving heart melted. I discovered an interactive site filled with real-time updates. The homepage featured:
- Live commentary via Twitter
- Current Leadership Board
- Wheelchair Race Leadership Board
- Athlete Tracking
- Link to Live Race Day Coverage
With 9,598 followers, 36,632 fans, approximately 25,000 participants and 500,000 spectators, the Boston Marathon is definitely social online and off.