What are Groupon and LivingSocial?
Groupon and LivingSocial are coupon-based companies that send users an email each morning featuring a local, business deal. Discounted vouchers range from 50-90% off restaurants, theaters, sporting events, spas, haircuts and more.
What are some differences between Groupon and LivingSocial?
- Based in Chicago, Groupon pioneered the concept of using collective buying to get a daily deal on local goods and services. Headquartered in Washington DC, LivingSocial was founded as a social discovery and cataloging network company.
- Groupon declined a $3 billion offer from Yahoo and $6 billion offer from Google, while LivingSocial received a $175 million investment from Amazon in December 2010.
- As of December 2010, Groupon claimed more than 44 million subscribers while LivingSocial declared approximately 20 million members.
Groupon vs. LivingSocial: Super Bowl XLV Advertisements
Created by Crispin Porter & Bogusky, Groupon’s controversial pre and post-game spots:
Created by The Martin Agency, LivingSocial’s pre-game spot:
Given all that information, which service do BU students prefer?
And the winner is…Groupon!